Welcome to my 20 x Tips to revolutionise your email marketing. I’m publishing 1 x tip each day.


DAY 17 Understand Human Psychology


Make sure you understand the difference between what people say they will buy and what they actually buy.

Work out what you need to sell, what you want and then give them what they need. Paint pictures of what it would be like to own your product or service and use principles of genuine scarcity and urgency.

Email MarketingTune in tomorrow for my next tip.

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