Welcome to my 20 x Tips to revolutionise your email marketing. I’m publishing 1 x tip each day.


DAY 12 Work hard on creating the right content


What is the right content?

The right content is content that helps your audience get closer to a goal. It helps them solve a problem they are interested in solving or fulfil a desire. It is the content you have promised them.

The right content is without fluff. It gets straight to the point. It is actionable and highly relevant to your audience’s needs, but most importantly, the right content precedes the sale.

Email MarketingTune in tomorrow for my next tip.

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