Welcome to my 20 x Tips to revolutionise your email marketing. I’m publishing 1 x tip each day.
TODAY’S EMAIL MARKETING TIP
DAY 7 Craft Subject Lines that are desperate to be clicked on
Don’t you just hate when you click open an email with an headline that gets you curious enough to find out that the content is completely unrelated to what was promised in the email? When the writer uses bait and switch – uses one thing to hook you and then totally shift gears?
You want to delete this email and unsubscribe there and then. You feel tricked and nobody likes that one bit. Smart marketers would never do that.
Tune in tomorrow for my next tip.