Welcome to my 20 x Tips to revolutionise your email marketing. I’m publishing 1 x tip each day.
TODAY’S EMAIL MARKETING TIP
DAY 4 Write to one specific person
You know why some messages are so effective? Because the sender has written only to their Ideal Reader.
They have taken the time to create ideal reader profile/s for their business. They know exactly who would be interested in hearing from them and also those who are not a good fit. Once you become this specific, the chance of your message resonating with the target audience goes through the roof.
If you write to no one in particular, you don’t get the attention of anyone. Write to your ideal audience and you can’t go wrong.
Tune in tomorrow for my next tip.