Welcome to my 20 x Tips to revolutionise your email marketing. I’m publishing 1 x tip each day.
TODAY’S EMAIL MARKETING TIP
DAY 3 Ensure You Have A Specific Purpose
Intelligent marketers never start out writing an email without first determining its exact purpose. Why are they sending this piece of communication in the first place? Is it to deepen their relationship with the people on the list? Is it to send them to a particular page? Is it to get them to share it and build word of mouth? Is it to make an offer? Do the same.
Be 100% clear on what you want to achieve before you start composing your message. Don’t send a message that is confusing – remember confused people don’t take any action.
Tune in tomorrow for my next tip.