We all know that Social Media is here to stay, that it’s not a passing fad and that if used correctly, it can drive high quality, relevant traffic to your website.
But businesses are still a little confused about which type of social media they should be using. Indeed not all Social Media platforms will be appropriate for your business situation so it’s important to select the right one(s).
Here’s a quick summary of 5 main platforms you should at the very least consider.
Twitter – www.twitter.com
Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”. If used correctly, Twitter can enhance your online presence, increase brand awareness and act as a stepping stone ‘first introduction’ to your business.
– no gender disparity in Twitter usage
– most popular among 18-29-year-olds (31%)
– suburban (18%) and urban (19%) are equally as likely to use Twitter, which has not penetrated rural areas (11%) to the same extent
Facebook – www.facebook.com
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. It is especially effective in the B2C marketplace.
– world’s most popular social network, used by 71% of population
– particularly appealing to women (76%) and 18-29-year-olds (84%)
– adoption among the 65+ crowd has grown by 10% points in about a year’s time to reach 45%
Pinterest – www.pinterest.com
Pinterest is a web and mobile platform that offers a visual collection, sharing, and storage tool. Users create and share the collections of visual website bookmarks (boards). This can be especially useful for those businesses selling products online with e-commerce websites.
– women are 4 times more likely than men to use Pinterest (33% vs. 8%)
– little variation by race and ethnicity
– 18-29-year-olds (27%) have moved ahead of 30-49-year-olds (24%) in adoption
– suburban respondents are more likely than urban respondents to use Pinterest (23% vs. 19%).
Linkedin – www.linkedin.com
LinkedIn is an online social network for business users designed specifically for professional networking, rather than simply making friends or sharing media like photos, videos and music. Its aim is to strengthen and extend your existing network of trusted contacts.
– men (24%) are more likely to use LinkedIn than women (19%)
– use is highest among the 30-49 (27%) and 50-64 (24%) age groups
– above-average among those with a college degree (38%)
– virtually ignored by the rural population (8%).
YouTube – www.youtube.com
YouTube is a website designed for sharing video and with more than 35 hours of video is uploaded to YouTube every day plus 1 billion people visiting YouTube worldwide every month, the audience you want to reach is on YouTube. Videos promoting you, your products and services can also be embedded within your own website.
– 55% of all women ages 18-54 are on YouTube
– 54% of all teens are on YouTube
If you would like to know more about how Social Media can help your business or receive details on Social Media Training Workshops, drop me a line.